Guide to the Good On You Brand Rating System

How do you know if a brand is as sustainable as it claims? You simply check Good On You—fashion and beauty’s most trusted source of sustainability ratings. Today, Good On You is us

How we rate

How we rate

Our ratings technology and independent analysts compile and evaluate brands’ own public reporting, the most robust third-party indices, as well as certifications and accreditations. We only use publicly available information. It’s fundamental to consumer rights that brands fully, accurately, and consistently report on their impacts. As a consumer, you have a right to know how brands impact on the issues you care about most. Transparency promotes accountability and is crucial in shaping regulations and keeping brands to their promises.

Last updated on 15 Jan, 2025

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