Note that our beauty ratings focus on how brands policies and actions align with widely adopted best practices for sustainability, but they do not account for potential consumer health impacts.
Guide to the Good On You Brand Rating System
How do you know if a brand is as sustainable as it claims? You simply check Good On You—fashion and beauty’s most trusted source of sustainability ratings. Today, Good On You is us
What we rate: real-world issues
Key issues assessed for beauty brands
Last updated on 10 Dec, 2025