The rating system takes into account information from a brand’s and its parent company’s publications, including websites, annual reporting, and sustainability reporting. The rating system only considers information that is specific, precise, and relevant. That’s important as it ensures Good On You’s ratings aren’t influenced by common types of greenwashing, which are typically ambiguous, vague, inaccurate, or immaterial.
A key reason Good On You insists on only considering public information is that this provides opportunities for stakeholders, regulators, and whistle-blowers to call out inaccurate statements. If a brand approaches us with information that’s not already public, we encourage them to publish that information, and we’ll only take account of it once it’s publicly available.