Guide to the Good On You Brand Rating System
How do you know if a brand is as sustainable as it claims? You simply check Good On You—fashion and beauty’s most trusted source of sustainability ratings. Today, Good On You is us
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Introducing Good On You ratings
What we rate: real-world issues
The Good On You brand rating system addresses three pillars, which are the key pillars of concern to consumers: people, the planet, and animals. Within these pillars, the rating system looks at how well the brand’s activities conform to accepted good practices relevant to the production and distribution of clothing, footwear, accessories, jewellery, beauty, and personal care products (including makeup, nails, skincare, suncare and tanning, haircare, bath, fragrances, and dental care)—and how they impact people, planet and animals. Check the “For fashion brands” and “For beauty brands” section for summaries of the key issues across each pillar in the methodology, and their impact on the overall score.
How we rate
Our ratings technology and independent analysts compile and evaluate brands’ own public reporting, the most robust third-party indices, as well as certifications and accreditations. We only use publicly available information. It’s fundamental to consumer rights that brands fully, accurately, and consistently report on their impacts. As a consumer, you have a right to know how brands impact on the issues you care about most. Transparency promotes accountability and is crucial in shaping regulations and keeping brands to their promises.
Data sources
Our ratings technology and independent analysts compile and evaluate brands’ own public reporting, the most robust third-party indices, as well as certifications and accreditations (listed in this section). We only use publicly available information. It’s fundamental to consumer rights that brands fully, accurately, and consistently report on their impacts. As a consumer, you have a right to know how brands impact on the issues you care about most. Transparency promotes accountability and is crucial in shaping regulations and keeping brands to their promises.
Development and evaluation of the rating system
The Good On You rating system has been developed in consultation with industry, civil society, and academic experts.